Taylor Swift created a buzz today around her upcoming fragrance launch, Taylor by Taylor Swift. The pop star released a video as part of the frarance’s promotional campaign. It features the singer’s upcoming single, ‘Starlight,’ from her album, ‘Red!’.

In another example of perfect timing in marketing, Taylor was nominated this week for a 2013 Teen Choice Award.

A still shot from the video is shown. In case you haven’t seen it yet, here’s what the new bottle looks like.

The pop star was also recently named Celeb of the Year at the 2013 Fragrance Foundation Awards.